Brain Dead Megaphone in Media

  • Uncategorized

BrainDead Megaphone in Media

Thearticle published by CNN’s reporter, Kane, qualifies to be anexample of the brain dead megaphone, as it satisfies most of theSaunders’s criteria for BDM. The contents of the editorialcorrespond with its title, “Immigrationis a Dying Issue,”and it describes ways in which America will soon stop receivingpeople from other nations. However, the fact that the nation is madeup of settlers from different ethnicities illustrates how peopletolerate each other, and it would be difficult to stop the influx ofindividuals from other states. This paper will evaluate how Kane’spiece of writing fits the criteria of the brain dead megaphone asSaunders explains in his essay.

SinceKane’s article appears on a popular news channel, his audience willcomprise of a large group of people. One can equate the individualsthat rely on this channel for their news to the audience in the partythat Saunders describes while Kane is the person with the megaphone.Although the reporter has the attention of the public, he might notbe the smartest or the most articulate individual. When the personwith the megaphone bases his arguments with the assumption thatsomething is preferable to another, people will start drifting to thewhat the person is suggesting (Saunders 3). In the editorial, theauthor argues that immigration from Mexico into the U.S. stoppedafter the start of the Great Recession in 2007 (Kane). However, whilethe author has the dominance attributes, his audience will stopbelieving what is factual and his opinions will become important tothem.

Theenunciation of ideas by the article’s composer also indicates thathis commentary is an example of the brain dead megaphone since hefavors the conceptual-general while moving from one topic to another.Kane starts by discussing the annual growth of immigrants in thecountry, and then he talks about the European migrant wave.Afterward, he speaks of some of the Mexican economic factors thathave changed since the 1970s. While these aspects could have affectedthe way of life of the migrants in their home countries, it does notimply that one should only consider them when evaluating the futureof immigration. Even if anti-immigration laws might lock out mostMexicans from the U.S., the demand for their labor in the nation willmake them continue moving to the country (Chavez 115).

Thepresentation style that Kane uses in the news item is one thatbolsters his arguments in a similar manner to how Saunders describesthe BDM. Although the immigration issue is serious, Kane distorts theformat and voice he uses to describe the article’s contents toemphasize the significance of his arguments. Huddled masses yearn forfreedom, but the net migration tide is ebbing (Kane). The author doesnot give his audience the option of deciding whether immigration hasdrastically reduced and is soon ending or if it is still ongoing. Theauthorities would often identify immigrants when the patrols ask themto produce their documents, and when this occurs, those without thepapers will not present themselves (Chavez 116). It is, therefore,evident that identifying the influx of foreigners is hard since mostof them enter the country illegally.

Themajority of people would take the content that the reporter presentsin the article as valid information, and this group of individualswould accept it without questioning. The use of emphasis to describewhat the audience already knows tends to make them ignorant (Saunders8). Kane describes the status of immigration by comparing it tosimilar events in Europe, but since people already know the positionof the European refugee influx, they would likely accept Kane’sargument. On the other hand, Kane generalizes various issues as hesupports some of the arguments in the article. For instance, heindicates that economic disparity motivates the typical immigrant(Kane). However, individuals move and resettle in other nations dueto a variety of issues such as escaping violence, reuniting withother family members, and seeking a better education.

AlthoughKane’s article qualifies to be an example of the brain deadmegaphone, the issues that the author articulates are relevant. Forexample, he notes that most of the presidential candidates in thepast four elections in the U.S. have used the same number ofimmigrants while discussing what they would do about them (Kane).However, this figure has evidently changed over the years. Eventhough the number of undocumented immigrants might not havedrastically reduced, it has not remained the same. Besides, manyindividuals move to other states as a way of escaping poverty. Sincethe majority of the other nations, including Mexico, have improvedtheir economies, the movement of people to new places in search ofgreener pastures would reduce.


Theeditorial’s author has a broad audience since he expresses hisopinions through a popular news channel. Considering that the authorhas the dominance attribute, people that read his opinions would stopbelieving what is factual, and whatever he has expressed would becomesignificant to them. Kane utilizes a presentation style that bolstershis arguments in a similar manner to the way Saunders describes theBDM. Equally important, the audience does not have the option ofdeciding whether immigration is soon ending or if it is stillongoing. However, some of the issues that the article’s authorpresents such as the improved Mexican economy and reference to thesame number of immigrants are pertinent.


Chavez,Leo. ShadowedLives: Undocumented Immigrants in American Society.Boston: Cengage Learning. 2012. Print.

Kane,Tim. Immigration is a Dying Issue. CNN.October 9, 2016. Web. Retrieved from &lt

Saunders,George. TheBrain-Dead Megaphone.London: A&ampC Black. 2012. Print.

Close Menu