Business model canvas 2

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Businessmodel canvas 2


PartII: Value proposition canvas

PepsiCofocuses on reaching a diversified market because it serves multiplecustomer segments with different attributes. It provides an unmatchedcombination of goods and services which give value to the consumersthrough providing a solution to customer problems. The valuepropositions for PepsiCo`s customer segments are as follows.

Thecompany manufactures Pepsi diet which is directed to consumers whoare keen on checking on their health and more cautious regardingintake of high amounts of sugar. These include old adults especiallywomen, sick consumers majorly those who have diabetes and the youngchildren below the age of 12. This product focuses on reducing thehealth implications associated with carbonated drinks. Other productssuch as Pepsi-Cola contain massive amounts of sugar. They are meantto target the consumer segment that is young and energetic and carelittle about sugar intakes (Konrath, 2014). These includes the youth,upper-class customers, students and the employed. In most cases, thisportion of customer segment is educated and can easily keep theamounts of sugar intake under control.

PartIII: Consumer relationship

Thisbuilding block of the business model canvas focuses on both customeracquisition and retention (Osterwalder &amp Smith, 2013). Forinstance, in customer acquisition the company employs the use ofsales people and advertisements to directly communicate and persuadecustomers to choose the company’s products over those of thecompetitor. E-mail marketing also helps build and maintain healthyrelationships. It is a cost-effective tactic and an easy method toremain in customers` minds. Another powerful channel is rewarding theloyal customers. Indeed by rewarding they will be prompted to payback by sticking with the company. PepsiCo is known for employingthis tactic through offering discounts and free gifts to regularcustomers. Lastly, the company focuses on building networks tomaintain customer relationships. The system includes businesscolleagues, partners, new and existing customers, suppliers, familyand friends among others (Cisnero, 2014).


Cisnero,K. (2014). 5Key Ways to Build Customer Relationships. Retrieved12 October 2016, from

Konrath,J. (2014). 3components of a strong value proposition. Retrieved12 October 2016, from

Osterwalder,A., &amp Smith, A. (2013). Businessmodel generation.Retrieved from June 26, 2013,

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