INTEGRON CASE STUDY
Intentof the benchmarking study
Thebenchmarking study had two aims. One of them was based on the factthat Integron Inc had set up various improvement strategies and itneeded to benchmark in order to determine the kind of steps that needto be furthered for the purpose of making the company morecompetitive (Harvard Business School, 1997). The second reason wasbased on the use of the benchmarking results to set up a strategicdirection that the company would take to realize greaterbenefits.Whetherthe report achieves the intent
No5reasons to support your Yes or NoQuiteclearly, benchmarking did not achieve intent. This is as a result ofthe fact that it gave results that caused the management to have somedoubts (Harvard Business School, 1997). The report indicated that forthe program to be successful, there needed to be some form of radicalchanges in it. Some of the problems that the management had with suchconclusions were as follows
The management could not establish the effectiveness of the benchmarking exercise in determining the path that would be taken to develop new operations in future.
The market that the company existed in was still very young and had not stabilized in any way. It would, therefore, be quite hard to determine how the company would fare on by introducing new strategies.
The experts consulted failed to agree on the state of the market, therefore, failing to provide credible results.
The benchmarking report failed to show how the company would focus its market so as to reap maximum benefits (Harvard Business School, 1997).
The report also failed to establish whether the manufacturing improvement of the company would need to focus on a single element or a multiple of them. Such information would be quite crucial in influencing the direction of the company.
HarvardBusiness School (1997).IntegronIncorporated: The Integrated Components Division (ICD)